I remember there was a blog once called Busblog.
It felt like the Mr. Beast of blogging when I first got into the internet, 1999. The blogger would post random photos unrelated to what he was blogging about. And he would write blatant lies about random things, “Yesterday while I was playing basketball with Kobe Bryant…”
He did these things because, algorithm.1
He was the original Growth Hacker, long before Ryan Holiday learnt the word Stoicism.
There was a certain aesthetic to it.
It was art.
I wonder if it the Busblog still exists.
I wonder if it was just some guy blogging on the bus. That was the aesthetic, it felt like riding a bus in an unfamiliar route.
I only think of the Busblog because I had this photo of my kids table, and I wanted to use it in a blogpost.
Having pictures made blogs get more views, the content was arbitrary. So was having names of famous people because of search, this guy was just doing the things that worked because it worked.