Project: One Thousand True Fans - Go Direct(Being Day 25 of Gameplan)
Go Direct!
This is day 5 of One Thousand True Fans, today’s dispatch is titled Go Direct. You can check out the entire Gameplan here.
Once in my previous job working in a tech startup.
As a small team we collected 1000 emails in 3 days from potential customers at a trade show. We did that by talking to them, sometimes individually, other times in groups.
The internet is a great way to reach true fans, but possibly the most powerful way to make a connection is to go direct.
In my case I flew half way around the world to attend a trade show, but there are other ways to go direct.