On Brand

an exercise…

Ten Minute Artist Prompt

Does your brand do what it says? Is there one area you could double down on your branding, or remove the contradictions?

I don’t know a lot about ‘Brand’.

But I’m going to put the little I do know to good use. The ‘Brand’ of Ten Minute Artist is something like…. ‘The fastest and easiest way to start living a creative life today’. However the most valuable things I have to share are the Creative Breakthroughs.

Which to be honest are not fast and they are not easy.

There is a disconnect between those things.

It’s off brand.

So I’m going to fix it. And I’m telling you first.

Moving forward, I’ll be writing daily meditations and prompts ONLY for paid subscribers, that’s you. That will be the premium thing. On brand.

I’ll do a weekly recap thing, for the free subscribers.

That’s it. Simple

Branding is not the logo, and graphics, and website… its meaning. A good brand means what it says.

Last month I did a 90 minute video about portfolios, I believe it was super valuable, 2 months before that I gave you the formula for creating a bestselling substack, that was also super valuable—but it’s not on brand. In the future I’ll break things like that in to little ten minute things you can do. That’s the whole idea.

That’s the brand.