How to write a Newsletter. (Fun and Easy Process)

or What pencil do you use to write a newsletter?

There’s 2 ways to write a newsletter, high concept vs high authenticity.

High concept sells better, because it finds its audience, and they know more or less what they are going to get. For example Art Gym will train you how to draw in a fun environment for all levels.

High authenticity, is more fun to make, because it captures your current interest. But it’s difficult to make and deliver on a promise, because we our interests change. A description for such a newsletter might go. “This is my space, to write whatever, whenever, ps: the algorithm sucks”.

Ten Minute Artist, is a high concept newsletter, but lately I’ve become so bored writing about how to break into the publishing industry. So my challenge was how to write what I’m most interested in at the moment, but still maintain a concept and a structure, so people know what they are going to get.

And to do that, I devised a process for myself…