0002: Craft a killer About page in just 10 minutes. Ready?

Grab your audience’s attention and turn them into fans—right away.

After Months of Ugly Work, I’ve managed to get my ‘About page’ to accurately reflect who I am and the value I bring.

The makings of an About Page

Here’s what I learned.

The About Page is your digital handshake, your first impression, and often the make-or-break moment for potential clients or collaborators. It’s less ‘let’s get to know each other’and more ‘now that you’re here, let’s get down to business. Let's break down how to nail it in true Ten-Minute Artist style.

The Golden Rule: It's Not About You (Well, Not Entirely)

Surprise! Your About page isn't just a biography. It's a strategic tool to connect with your ideal audience. Focus on what you offer them, not just who you are.

Quick Hits:

1. Hook 'em fast: Start with your unique value proposition.

2. Show, don't (just) tell: Highlight achievements that matter to your audience.

3. Be human: Share a tidbit that makes you relatable (but keep it relevant).

4. Clear CTAs: Make it obvious how to contact or hire you.

Avoid These Pitfalls:

- The life story trap: Save the childhood anecdotes for your memoir.

- Humble brag overload: Balance confidence with approachability.

- Jargon jungle: Speak your audience's language, not industry gibberish.

- The vague value proposition: "I make stuff" won't cut it.

Remember, your About page isn't set in stone. Treat it like a living document. As you evolve, so should it.

Your 10-Minute Task:

Review your current About page.

Does it pass the "So what?" test for your ideal client or reader?

If not, identify one element to revamp right now.

Keep creating, keep refining, and never underestimate the power of a well-crafted About page. It might just be the key to unlocking your next big opportunity.

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P.S. Struggling with your About page? Drop a comment below. Let's troubleshoot together!​​​​​​​​​​​​​​​​