124: Steps to a cohesive online presence as an illustrator.
Reducing friction to drive action
We want to capture attention, and then we want people to act.
In our fast-paced digital world with ever-shrinking attention spans, capturing and retaining interest is increasingly challenging. During my years working as a UX designer, I learned that reducing friction is key to driving action. Apply this principle to your online presence as an illustrator to facilitate discovery and engagement with your work. A cohesive digital identity not only ensures easy discoverability but also leaves a lasting impression.
Here are some pragmatic steps you can take to optimize your digital footprint. I have found success in implementing these steps and while they may seem simplistic I believe not following these steps is actually detrimental to your success.
1. Choose a Simple and Memorable Name
Select a name that is unique, easy to remember, and reflects your personal brand. Your name will be the cornerstone of your online presence, so it should be recognizable and consistent across all platforms. Consider using a pseudonym or a combination of your first and last names if your given name is common or difficult to remember.
2. Register Your Domain
Having a personal website is essential for showcasing your portfolio and establishing credibility. Register a domain using your chosen name (e.g., yourname.com) and create a professional-looking website that displays your best work and offers information about your services.
3. Set Up a Dedicated Email Address
Create a professional email address using your chosen name (e.g., firstname.lastname@example.org). This will not only make it easier for clients to contact you, but also reinforces your personal brand and adds an air of professionalism to your correspondence.
4. Consolidate Your Social Media Profiles
Ensure that all your social media profiles are consistent and up-to-date. Use the same profile picture, bio, and header images across all platforms, and make sure your website and email address are prominently displayed. This will make it easier for potential clients to find and recognize you online.
5. Use a Link Aggregator
Services like Linktree allow you to compile all your social media profiles and website into one easy-to-navigate link. Add this link to your social media bios to streamline your online presence and make it effortless for visitors to explore your work.
6. Be Strategic About Profile Information
When filling out your profiles, be specific about the services you provide and the type of work you want to be known for. Avoid using vague or aspirational terms like "aspiring illustrator" and instead, claim your expertise with confidence.
7. Engage With Your Audience
Regularly post new content and engage with your followers to maintain their interest and foster a sense of community. Respond to comments, share others' work, and participate in online discussions to build relationships and increase your visibility.
8. Keep Your Portfolio Updated
Your online portfolio should be a living, breathing representation of your best work. Regularly update it with new projects and remove any outdated or subpar pieces. This ensures that potential clients always see the best version of your abilities.
It’s important to be clear and consistent online. By following practical steps like choosing a memorable name, registering a domain, setting up a dedicated email address, consolidating social media profiles, using a link aggregator, being strategic about profile information, engaging with the audience, and keeping portfolios updated, illustrators can optimize their digital footprint, captivate their audience, and elevate their careers.
☕️ ps: do you think I should put the TLDR at the bottom or top of posts.
🗃️ On Breaking In